Stoke-on-Trent has seen a surge in bus journeys since fare reductions began. The initiative, however, faces budget challenges due to its unexpected popularity.
The council kicked off this initiative in 2023 with £31 million from the government. The goal was to encourage folks back to public transport after the pandemic.
During a recent meeting, officials shared that between 2.5 and 3 million extra journeys have been made. Ian Tamburello, who oversees transport policy, noted the scheme’s success.
He mentioned that while they can’t offer free travel, the results have been impressive. The aim is to make bus travel a regular habit for residents.
However, the scheme has faced financial hurdles. It was initially budgeted at £7.4 million but has already cost £8.1 million. The council recently raised the price of adult day tickets to manage the budget better.
Finlay Gordon-McCusker, a cabinet member for transport, said they’ve been a bit overwhelmed by the scheme’s success. It’s outperformed expectations compared to similar programs nationwide.
Alongside the fare cuts, the council is also improving bus services. They’re focusing on areas where people struggle to get to work or medical appointments.
Tamburello warned that if residents don’t use the services, they might not last. He emphasized that the operators will make decisions based on demand.
Committee member Laura Carter praised the new services but stressed the need for better communication. She shared her experience of personally informing elderly residents about changes.
The council is also working on making bus stops more accessible. They plan to install real-time information displays at busy stops soon.
Recently, Stoke-on-Trent received additional funding to enhance its bus network. They’re exploring new fare initiatives to help specific groups, like care leavers.
Gordon-McCusker expressed pride in the progress made. He believes the improvements are a game changer for transport in the city. The focus is on connecting people to jobs, healthcare, and education.
Stoke-on-Trent’s bus network has struggled for years, but they’re making strides. The first phase of the improvement plan has already made a noticeable difference for passengers.
